Pay Per Click Advertising
The Pay Per Click ad is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site rather than earning them organically. PPC ads can appear on search engines, social media platforms, and other websites. The most popular PPC platform is Google Ads, where advertisers bid on keywords relevant to their target market. When a user searches for those keywords, the ad appears at the top of the search results. PPC campaigns are highly customizable, allowing for precise targeting and budget control, making them effective for businesses of all sizes.
